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In India and China “Sharing” is Mainstream
The race is on. In 2016, one quarter of all global consumer products will be sold in Asia. Marketers are competing for the smartest way to win Asian consumers’ minds, hearts and wallets. Their...
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The Crucial Differences of Providing Brand Value in China, India, Australia...
As all of us involved with marketing in Asia-Pacific know, the “region” is no more than a word that tries to group more than four billion people from a multitude of races, religions, nationalities,...
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“What’s Next” For Our Future Female Leaders?
A version of this post initially appeared on sixtysecondview.com. Today, December 3, Edelman takes an important next step in our Global Women’s Executive Network (GWEN) initiative in the Asia Pacific,...
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